Carl Pei is a Swedish entrepreneur and businessperson announced that Nothing Phone in USA will expand. He is best known as the co-founder of the technology company One Plus, which produces high-end smartphones. He has received recognition for his contributions to the technology industry and is regarded as a prominent figure in the smartphone industry.
Following his departure from OnePlus, Pei announced Nothing on January 27, 2021. According to Pei, Nothing’s mission is to remove barriers between people and technology to create a seamless digital future.
Nothing Phone (1) debuted on the USA market in July last year. The smartphone was a huge commercial success, which owes to the excellent marketing of the Nothing company and several unique design solutions. During the presentation of the device, users’ attention was focused mainly on the characteristic LED lights on the back of the phone. Although they do not have many applications in everyday use.
The founder of the brand recently gave an interview for the Inverse portal, where he told about his brand’s plans for 2023. Short summary is ,,Nothing Phone as Premium in USA”.
In the conversation, there was information about the company’s next smartphone. They looking for potential debut on the market. Nothing Phone (2) is due to be unveiled later this year and will probably stray a bit from its roots. Carl Pei noted that their new smartphone will target the PREMIUM segment, so it is possible that the device will be significantly more expensive than its predecessor. In addition, the main sales market is to be the United States.
